February 1, 2007
breast feeder seeks pro bono attorney to pork some porkers
Posted by Kevin Wimberly under personal postNo Comments
I don’t think we’re getting too heavy into trademark law in this class, so this is more of a personal post.
Check out the persecution of a pro-breastfeeding group who made a t-shirt with the slogan “the other white milk.” The Pork Board is claiming dilution. Dilution of a famous mark seeks to protect the interest in the mark itself, as opposed to traditional Lanham Act claims which seek to avoid consumer confusion. So, what do yo think? Does “… the other white milk” lead one to associate breastfeeding with the Pork Board, either by association or disparagingly?
And if you took TM law and are interested in the C&D letter, have a look. It’s your typical C&D, following the formula of “Here’s what you’re doing. Here’s how great we are and how much we love our mark. Stop doing what you’re doing, or else.”
I actually love it when things like this happen because the backlash is fascinating. One of my first posts for this class directly addressed this issue. See Comment 5 for reasons NOT to sue. Well, does the pork industry really want a pork-cott led by work/stay-at-home moms who most likely do the shopping? It would be an Oinktastrophe.

