The “Cybersquatting Double Standard” article that Shana posted was very interesting. If a celebrity such as Shakira registers shakirasucks.com as a preemptive strike against potential purchasers, shouldn’t that be cybersquatting? Obviously, she has a legitimate interest in the “Shakira” part of the domain, but how legitimate is the interest in preventing criticism of oneself? Should that be bad faith? If the criticism is libelous, then aren’t there other laws to handle such speech? Read some Section 230 commentary and you may decide that all web-based speech is immune.

The “sucks sites” seem to be an easier row to hoe, whereas sites that aren’t criticizing seem to be the trickier ones. For instance, famed cybersquatter Jeff Burgar has bought a plethora of celebrity domain names. Some are simply parked, and some are stagnant “fan sites.” One example is brucespringsteen.com. Burgar won that domain in a UDRP action. The decision said that even though the name is identical to Bruce Springsteen’s (and the “official” brucespringsteen.net), there was no likelihood of confusion, he did have a legitimate interest, and there was no bad faith (Burgar is no stranger to UDRP proceedings, and he knows how to avoid a finding of bad faith).

So, my theory is this – attempting to sell a domain name for higher than one’s out-of-pocket expenses should not be indicia of bad faith. It’s economics. If I buy brucespringsteen.com and don’t use it to deceive or redirect to a competitor, then why shouldn’t I be able to sell it for a profit? There is no inherent right to use one’s name in business. Why not let Bruce cough up some cash for “his” domain name?

Kevin Wimberly