February 2007


The “Cybersquatting Double Standard” article that Shana posted was very interesting. If a celebrity such as Shakira registers shakirasucks.com as a preemptive strike against potential purchasers, shouldn’t that be cybersquatting? Obviously, she has a legitimate interest in the “Shakira” part of the domain, but how legitimate is the interest in preventing criticism of oneself? Should that be bad faith? If the criticism is libelous, then aren’t there other laws to handle such speech? Read some Section 230 commentary and you may decide that all web-based speech is immune.

The “sucks sites” seem to be an easier row to hoe, whereas sites that aren’t criticizing seem to be the trickier ones. For instance, famed cybersquatter Jeff Burgar has bought a plethora of celebrity domain names. Some are simply parked, and some are stagnant “fan sites.” One example is brucespringsteen.com. Burgar won that domain in a UDRP action. The decision said that even though the name is identical to Bruce Springsteen’s (and the “official” brucespringsteen.net), there was no likelihood of confusion, he did have a legitimate interest, and there was no bad faith (Burgar is no stranger to UDRP proceedings, and he knows how to avoid a finding of bad faith).

So, my theory is this – attempting to sell a domain name for higher than one’s out-of-pocket expenses should not be indicia of bad faith. It’s economics. If I buy brucespringsteen.com and don’t use it to deceive or redirect to a competitor, then why shouldn’t I be able to sell it for a profit? There is no inherent right to use one’s name in business. Why not let Bruce cough up some cash for “his” domain name?

Kevin Wimberly

This is Professor Randazza’s brief written for one of his clients.

It addresses the First Amendment/morality issues raised in class. It also provides a great overview of the issues surrounding scandalous marks.

It’s pretty ironic that Prof. Randazza posted the material re. multiplayer games today. Right before his post, I read THIS ARTICLE that discusses an upcoming series of films called “Whorecraft” in which the culture of “World of Warcraft” is turned into a porn flick. So, not only can you stay ass-planted in your chair 24/7 and stay emerged in your fantasy world of elves and swordsmith guilds, you can also watch some porn in the same genre. Nothing like consistency in one’s life.

But, on to the issues presented in Prof’s post. Regulating the Internets has been an issue ever since Al Gore first connected the series of tubes and started it up. One of the first books to discuss the issues in depth was “CODE” by Lawrence Lessig (I know, we’re all getting tired of that name). There was a chapter in CODE that addressed the very issue that Mr. Walters addresses. In the old days, a “MUD” was a text-based chat area where people could chat, play fantasy games, and generally never see the light of day. Someone in a MUD room engaged in a “virtual rape” and was chastised by the community. This story gave rise to the question of whether the Internet is susceptible to offline governance, or if the norms within Internet communities could self-regulate their members. In effect, this is a cyberlibertarian view of the Internet. Lessig has since updated his book, and “Code 2.0″ is available for free. HERE is a link to the section that discusses virtual communities and how the government can govern cyberspace by enacting legislation that affects the actual code (1’s and 0’s) of the Internet.

Is the Internet subject to exceptionalism? Is it its own entity apart from offline laws? Section 230 of the Communications Decency Act seems to suggest the answer in the affirmative, at least in part. If the New York Times posts defamatory content about you, you can sue them. If that same content is posted on the New York Times web site, then they are most likely immune. Why? Congress wanted to immunize “interactive service providers” from liability for content posted by its users. The statute has since been interpreted as a huge grant of immunity for bascially anyone who uses a computer. For a thorough explanation of the origins of Section 230, see me for a draft of an article Professor Holland is writing.

So, in the defamation context, the Internet seems to have its own rule apart from the typical offline publisher/distributor rules for liability.

Regarding virtual property in these online games, what would happen when conflict arises? Apparently there is one case seeking the answer. Also, eBay has recently addressed virtual property, in effect telling the “owners” of these virtual artifacts that they do not own them. As such, since the sellers of the virtual goods don’t own the rights to the virtual intellectual property, they are in violation of eBay’s terms of use. The EULA’s on these games say that all game IP belongs to the game manufacturer. In this case, it seems that the government may try to get a foot in the door. Certainly there is tax revenue to be had.

And then there are those affected socially by the addictive nature of the games. Even with the devestation it may cause families (akin to the porn-addicted father/husband?), should the government somehow regulate? Of course not. (I can’t help but notice that the article was written by a “Janelle Randazza” - we hope that the subject of the article was not Professor Randazza.) If anything, game addiction has created a niche market for psychologists and family therapists. Game addition also spawned the BEST SOUTH PARK EVER (no longer on YouTube).

Personally, I think regulating online communities is inevitible. Whether it is snuck in via taxation issues, child protection measures, or some other theory, I think it will happen. However, I think it’s dangerous to do so. If the regulation is done at the center of the Internet - the code that makes it up, then Congress can effectively control the entire network. They are already trying to do this with anti-net neutrality laws. Regulation should come at the ends of the network - via tools provided to end users for blocking or accepting content of their own choosing. While I don’t believe the Internet should have its own set of rules (thus I don’t consider myself a cyberlibertarian), I do think that our existing offline rules should/can be better adapted to the Internet. This can happen with better education for legislators and judges. Many tech-heavy statutes and judicial opinions turn out to be bad law because of ignorance of the underlying principles and consequences to the network as a whole.

UPDATE: After I originally posted this, I found this article. Toyota is selling virtual Scion cars in the game “Second Life.”  Second Life has become like MySpace in that retailers and other businesses are trying to establish a presence to cater to the “hip” crowd that lives a second life in Second Life.  There have been virtual law lectures by Judge Posner(!), and Harvard Law is offering a class partially inside of the Second Life virtual world!  The world is a hell of a lot bigger than it seems.  It’s overwhelming!

I don’t think we’re getting too heavy into trademark law in this class, so this is more of a personal post.

Check out the persecution of a pro-breastfeeding group who made a t-shirt with the slogan “the other white milk.” The Pork Board is claiming dilution. Dilution of a famous mark seeks to protect the interest in the mark itself, as opposed to traditional Lanham Act claims which seek to avoid consumer confusion. So, what do yo think? Does “… the other white milk” lead one to associate breastfeeding with the Pork Board, either by association or disparagingly?

And if you took TM law and are interested in the C&D letter, have a look. It’s your typical C&D, following the formula of “Here’s what you’re doing. Here’s how great we are and how much we love our mark. Stop doing what you’re doing, or else.”

I actually love it when things like this happen because the backlash is fascinating. One of my first posts for this class directly addressed this issue. See Comment 5 for reasons NOT to sue. Well, does the pork industry really want a pork-cott led by work/stay-at-home moms who most likely do the shopping? It would be an Oinktastrophe.